"Call For Wine has created a new profit center for our winery, one we now rely on for the continued growth of our direct-to-consumer business. Call For Wine is a group of specialized professionals that offer a comprehensive service our winery is proud to offer our customers. Our clients value the personalized and professional customer service they receive from us by phone – we consider the Call For Wine team an important part of our winery team. We are very pleased to have Call For Wine as part of our team."    Lesley Russell    Vice President of Consumer    Sales & Marketing    St. Supery Vineyards & Winery    Napa Valley, California

At Call For Wine we provide contract customer service follow up and phone sales, helping wineries connect directly with their existing and new retail customers, as well as business customers.

 

At Call For Wine, our approach is to contact consumers in the most friendly, professional manner. We help you develop new, consistent strategies selling direct to the consumers.

Each campaign is customized for the winery after a consultation

• All campaigns are started with a 10 hour or 1000 lead test
• Winery chooses which wines to sell or promote

Always friendly and courteous. We will treat your customers as friendly as if they are our grandparents.

• Consumers are only contacted 2 times a year to prevent over-calling or “list burnout”
• Wine consultants that are knowledgeable about YOUR wine.
• Our calling approach is soft, with no pressure.
• We pass any issues or concerns the customer has to you immediately so you can follow up with that customer and make them happy again.
• If a customer asks us not to call in the future we happily oblige, and take their name off the calling list immediately. The last thing we want is to offend any customer.

Database Cleanup

• New address, New phone numbers, New email address
• Can save the winery money when mailing either brochures or wine club shipments
• Help you to remove “expired” customers that can no longer drink or have passed away

Profile Customers

• Ask their opinions (conversationally in the call) about your wines and services
• Track what wines they like specific to the winery

 

Services to be launched Q1 2009

 

WHY SHOULD WE CALL OUR CUSTOMERS?

Here are just a few reasons why to call your customers:

Showing the customer attention — Frankly, they LOVE getting a call from the winery and the fact you took the time. These are your customers that love your product. Even when the customer doesn’t buy they STILL thank you for the call and ask to follow up again next time!

Non-Wine Club Sales — this is an untapped resource for most wineries. Find out how we can help you contact new customers and secure additional sales, even when those customers are not in the wine club.

Customer Issues — The fact is, most consumers will not let you know there was an issue with their last transaction or experience – they just STOP BUYING! By providing you with this information, you are poised to regain the customer and take the steps necessary for a positive customer experience.

Cleaning your database — Mailings are very expensive. This expense can easily escalate when they are being sent to old addresses – and NOT reaching your customer. We can find out this information for you and clean it up.

Data Mining — Perhaps your customers are ready to buy again if approached with the right offer. In fact, your database is almost always a fast economical source of ideal prospects, even when the names are several years old.

Customer Profiling — By profiling your customers, we can help you isolate key buyers of certain wine with our tracking system and discover their potential before you spend resources on more costly mail.

» Testimonials