Winery C
Challenge
A well-known figure in entertainment and wine took over a long-standing, historical winery and established his own higher-end winery. He wanted to promote their higher-end wines, while at the same time promote and sell their newer every-day drinkables and also more widely distributed wines. These newer wines lacked industry awareness and brand association with the parent brand. The newer winery is under construction, so it was also important to provide the status and updates of the establishment – both to build excitement and keep potential and existing customers in-the-know.
Solution
Call for Wine initiated a targeted program that focused on known wine preferences from the more established winery’s club member profiles, as well as a guided conversation telling the story behind the newer winery’s evolvement and detailed explanations of the wines in the portfolio. During the conversation, we provide winery construction updates and describe the fun vibe and amazing experience to come once fully completed.
Results
The one-on-one, personal calls to potential customers generated brand awareness and provided a clear understanding of the newer winery and products. The fruits of our efforts are seen in the fact that within 2 months Call for Wine was generating $40k in incremental sales per month. Additionally, the campaign helped capture more valuable customer data for further segmentation in future calls and increased wine club memberships. To make the order process as simple and fast as possible for the winery, we use their ecommerce platform to directly enter and process customer orders right from reps’ computers.
For the Grand Opening of the newer winery, we have a feeling it will be a grand event indeed – and may have a long line of folks waiting to experience the fun, family-focused environment for tasting these great wines. Through our close relationship with the winey, Call for Wine helps to not only build the hype, but to get customers on the list of the first to get in!
