Winery B

Challenge

One of the largest sales losses for wineries is expired/declined credit cards when processing Wine Club orders. Our client faced this issue with all of their parent brands, and didn’t have the bandwidth at the wineries to keep up with just the 2 brands Call for Wine worked with. This task also requires a special skill-set, as customers must have confidence that they are giving their credit card information via phone to a trustworthy and secure source.

Solution

Utilizing our professional yet comfortable phone acumen and established customer relationships, our reps contacted customers and obtained new credit card information and/or updated expiration dates for cards on file. In addition to excellent phone sales obtained overall, the wineries could now maintain their large club member base and those sales dollars.

Results

With current credit card data, the wineries enjoyed a 75% conversion for Wine Club members, not to mention the additional sales gained when making personal calls to people to ensure they could receive their Wine Club shipment – a service both the wineries and customers truly appreciate.

Additionally, a significant amount of sales were gained after 7pm in each time zone. Our operations hours extend well beyond wineries’, and we’re proud to boast that up to 30% of YTD sales volume was produced during just these hours.

Based on proven, exceptional successes with the first 2 brands, Call for Wine gained 3 additional winery brands as clients.