strengthen sales

New Outside Account Executives Bring a Strategic Position for Growth to Call for Wine

OAKLAND, CA – December 30, 2009 – Call for Wine, a provider of Direct to Consumer telesales services exclusively for wineries, today announced a new strategic position for growth in 2010 with the appointment of two outside account executives, Howard Smith in Napa and Sonoma and Kevin Johnson in the Pacific Northwest.

In hopes of expanding Call for Wine's ability to reach out to a wider range of potential small, mid-sized and large winery clients, Mark Parton, founder and chief executive officer of Call for Wine, sought out seasoned wine industry professionals with strong backgrounds in direct to consumer sales. By combining our dedicated inside sales team together with Smith and Johnson's extensive wine industry knowledge and successful sales backgrounds, Call for Wine can reach a wider variety of new potential clients in key areas of growth within the wine industry.

"Adding Howard and Kevin to our team was an obvious decision for us," said Parton. "In today's tough economy, now, more than ever, wineries all over the country are looking for ways to increase their direct to consumer sales. Howard and Kevin enable potential clients throughout Napa, Sonoma, Oregon and Washington to more easily meet with an experienced representative from our office in their area. Given their respective backgrounds in the wine industry, we project that they will be instrumental in bringing in valued winery clients throughout their respective regions in the coming years."

Call for Wine provides direct-to-consumer telesales exclusively for the wine industry. Founded five years ago, the company headquarters are located in Oakland, CA where it maintains a team of inside sales professionals committed to helping our clients be successful in building brand awareness and maximizing returns by capitalizing on the direct-to-consumer sales channel. Whether wineries need an outbound direct-to-consumer lead generation campaign or a skilled inbound customer service network dedicated to utilizing telephone, email and social media -- Call for Wine can plan, implement and manage compliant telemarketing projects and complete contact strategies.

Contact:
Amy Moor

Call for Wine™
Phone: (510) 250-6306
amoor@callforwine.com
www.callforwine.com