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Management Team

Our management team combines over 50 years of practical sales, customer service and marketing experience. Our approach to business is to work with every client in a personal, professional manner. No matter the size of the project, each client is treated as if they were our only one and receives the quality service every client deserves.

Mark Parton – Vice President, Outbound Hospitality

Mark is the founder of Call for Wine and oversees all telesales services for the company. Mark has 19 years of sales and marketing experience with 15 of those years spent developing and growing inside sales teams. For Call for Wine, Mark spent the last 7 years building and managing inside sales teams for wineries, helping them harness one of their most important assets, a database of longstanding loyal customers. Before that, Mark managed call centers in the technology industry; for Elek-Tek, selling computer hardware and software, Arlington Industries selling wholesale print consumables and The Telemarketing Company (TTC), managing inbound and outbound calling campaigns for various clients and industries. While in the computer industry, he was responsible for growing a business unit from $32 million to $45 million in a two year period. His current passion is introducing this style of direct marketing to the wine industry, allowing wineries to experience the true potential of their customer database. While he was at The Telemarketing Company (TTC), his passion for wine started to take root; and began to meld his two passions: great wine and marketing. As Mark believes, "Why shouldn't the wine industry see the same types of success other industries have had for many years using this type of marketing? With us, they will."

Mark is originally from Chicago, has a BA in Economics from Southern Illinois University and is an avid Cubs fan. He still has season tickets to this day and says that “The Cubs will win the World Series one day and when they do I will be there.” He lives in Oakland with his wife, two daughters and hopes to someday be able to travel again. Over a 15 year period he and his wife traveled through wine country in the United States as well as Europe and South America, visiting wineries in France, Italy, Spain and Chile.

Nancy Parton – Administrative Director

With her organizational skills and customer service knowledge, Nancy wears many hats here at Call for Wine. But it’s her friendly demeanor and can-do attitude that makes our clients feel completely at ease. With 15 years of customer service and marketing experience while in the telecommunication industry, she worked for LDDS Metromedia, LCI International and Focal Communications, managing customer service teams focused on Fortune 500 clients. Nancy has a BA in Marketing from Eastern Illinois University.

William Moor – Director of Call Center Operations

William has more than 7 years of direct-to-consumer telesales experience and has a strong passion for wine.  Mr. Moor has worked in retail sales at an upscale wine shop in Tempe, Arizona, which spawned his love of wine long ago. While working at various call centers in Arizona he was consistently in the top 10% of sales.  At Call for Wine, William is responsible for the day-to-day call center operations, including the administration of the IP Communications Platform, sales representative training and direct sales. William moved to Northern California from Arizona in 2003 and received his undergrad from Arizona State University and his Masters in English from Mills College.

Our History
Founder Mark Parton was lying on his couch in Chicago a few months after a Sonoma vacation, when the phone rang. Armida Winery was calling. Mark had joined their wine club during his visit and was happy to get the call.

"I thought it was really nice that they called me. It sort of made me feel like I was part of the winery." Parton said during a recent interview. "I also bought wine they were offering on special."
Parton, who has run telemarketing call centers for consumer direct sales of technology items, began wondering why the five other wine clubs he'd joined didn't call. Sensing an opportunity, Parton and his wife were soon packing up their car and moving to California wine country. Call for Wine, five years old this year, now has a customer list that has grown to 30+ wineries. His operation has moved from the kitchen table to two offices with space for 40 telesales reps.